Privacy Policy
VitalBase is committed to protecting the privacy and security of our customers. This policy explains how we collect, use, and safeguard your personal data when you visit our website, vitalbase.info, and make a purchase. We adhere to the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).
Information Collection
We collect information that you provide directly to us when you create an account, make a purchase, or contact our support team. This may include your name, email address, shipping address, and phone number. We also collect transaction details and history linked to your account so we can process orders efficiently and maintain accurate records of past purchases.
When you browse our shop, we also gather limited technical data automatically: your IP address, browser type, pages visited, and the dates and times of each visit. This helps us understand how customers navigate our product pages and where we can improve site performance. This technical data is not linked to your name or personal account unless you are logged in at the time.
We do not store full credit card information on our servers. Payments are processed through secure third-party gateways that handle card data independently. VitalBase only receives a confirmation reference and the last four digits of the card for your own records.
Use of Your Data
Your information is used to process and fulfill your orders, communicate with you about your purchases, and provide customer support. When you place an order for vitamins or nutritional supplements, we use your shipping address to deliver your items and your email to send order confirmations and dispatch notifications.
We may also use your data to improve our website and services, including identifying which product ranges resonate with UK customers and adjusting our inventory accordingly. If you have opted in at checkout or through your account settings, we may send you occasional marketing communications about new products, seasonal ranges, or promotions. You can opt out of these at any time by clicking the unsubscribe link in any marketing email or by adjusting your preferences in your account.
Order processing
Fulfilling purchases, arranging shipping, and handling returns.
Account management
Maintaining your profile, order history, and saved preferences.
Customer support
Responding to questions about products, orders, and deliveries.
Site improvement
Analysing browsing patterns to refine product pages and navigation.
Data Sharing and Disclosure
We do not sell or rent your personal information to third parties. We share your data only with service providers who assist us in our operations, such as shipping couriers and payment processors. These parties are contractually obligated to protect your information and use it only for the purposes we specify.
In practical terms, this means a courier receives your name and delivery address so they can bring your parcel to your door, and a payment gateway receives the details needed to authorise your transaction. Neither party is permitted to use your data for their own marketing or to retain it beyond what is necessary to complete the service.
We may also disclose information if required by law, such as responding to a valid request from UK law enforcement or a regulatory authority acting within its statutory powers. In those cases, we share only what is legally necessary.
Security Measures
We implement a variety of technical and organisational measures to maintain the safety of your personal data. This includes the use of SSL encryption for all data transmissions on our site, which means information travelling between your browser and our servers is encrypted and cannot be read by intermediaries.
We regularly review our security protocols to ensure they remain effective against unauthorised access or disclosure. Access to customer data within our organisation is restricted to staff who need it to perform their roles, and all internal accounts are protected by strong authentication.
Practical note
However, no method of transmission over the internet is completely secure. While we work hard to safeguard your data, we cannot guarantee absolute security. We recommend keeping your account password confidential and logging out after each session, especially on shared devices.
Your Rights and Choices
Under UK law, you have the right to access, correct, or delete the personal information we hold about you. You can also object to the processing of your data or request a restriction on its use. These rights exist so you remain in control of how your information is handled, even after you have made a purchase.
Request a copy of the personal data we hold about you and the purposes for which we use it.
Ask us to correct any information that is inaccurate or out of date, such as a changed address.
Request deletion of your personal data where we are no longer required to retain it by law.
Ask us to limit how we use your data while a request or dispute is being resolved.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request in accordance with the applicable legal timeframes, usually within one month of receiving a complete enquiry.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date at the top of the document. We encourage you to review this policy periodically to stay informed about how we are protecting your data.
Your continued use of the site after any update constitutes acceptance of the revised policy. If we make substantial changes that materially affect how your personal data is handled, we will provide a prominent notice on our homepage or send a direct notification to the email address associated with your account before the changes take effect.
Contact and Enquiries
If you have any questions about this Privacy Policy or how we handle your personal data, our team is available during working hours to help. You can reach us by phone, email, or post, and we will aim to respond to all privacy enquiries within two working days.